SmartServe Ontario Practice Exam

In terms of alcohol service, what should servers primarily focus on?

1. Maximizing alcohol sales

2. Customer relationships

3. Ensuring responsible service

4. Setting a festive mood

The correct answer is: Ensuring responsible service

The primary focus of servers in the context of alcohol service should be on ensuring responsible service. This is essential because it involves the safety and well-being of customers. Responsible service means monitoring patrons for signs of intoxication, refusing service when necessary, and understanding the legal responsibilities associated with serving alcohol. It helps prevent over-consumption and potential harm to both the individual and the larger community, contributing positively to the overall atmosphere of the establishment. While factors like customer relationships, setting a festive mood, and maximizing alcohol sales are relevant in a hospitality context, they do not take precedence over the responsibility to serve alcohol safely. Building relationships with customers and creating a lively environment are important, but they should be practiced alongside the fundamental obligation to prioritize safety and responsible consumption.